Tuesday, May 31, 2011

Online surveys, do you know what your customers think?

Do you know how your customers feel about the products or services you provide, really? Social media is changing the way we interact with our customers, friends and family for that matter. Even so sometimes the best way to know how we are doing is simply by asking.

My April blog was about a free email marketing tool, but for an interactive survey with customizable data charts that allow you to understand what your customers like and don't like and what additional services you should be offering I have found "Kwik Surveys", this is a Free online survey tool with unlimited questions, responses and surveys as well as an unlimited number of recipients.

Of course a survey is only as good as the questions asked and they won't get returned at all if they are too long or hard to understand. Give the questions enough thought, what do you wish to learn from the survey?  Try to keep it to 4 or 5 relevant questions. A good time to send is after a customer transaction or when you are contemplating adding services or equipment.

Gary Brown
Partner / Business Development
Berks Digital Inc.

1 comment:

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